Resume

•    Create the messaging strategy for a political marketing campaign and work closely with cross-functional teams to execute it; display ads achieved a CTR 733% higher than benchmark
•    Lead the messaging strategy and collaborate with internal creative teams on the development of a multichannel marketing campaign targeting healthcare marketers, resulting in a 4x higher email CTR and more than doubled web leads
•    Develop marketing material, including landing page copy optimized for SEO, email copy, articles, LinkedIn Conversation Ads, and more
•    Craft chatbot scripts tailored to different audience segments, leading to an increase in web inquiries
•    Analyze campaigns KPIs with pivot tables, and build results decks providing actionable insights
•    Craft social media content and copy in collaboration with an influencer; executed a Facebook Live event that reached 140 viewers
•    Assist in updating customer journey maps and timelines, and develop email communication plans implementing A/B testing

•    Collaborated on creating custom solutions to help clients reach their target audience using data-driven, advanced advertising solutions

•    Led a team of 11 interns in conducting extensive competitive analysis, yielding actionable insights for the streaming and advertising industries

•    Conducted comprehensive market research to identify prospective clients and new opportunities

•    Developed video ads for clients utilizing Artificial Intelligence tools

•    Oversaw a 13-member team across three departments: Account Planning, Media, and Creative
•    Developed a strategic integrated marketing campaign for Indeed, including consumer research, media strategies, and creative execution; concept test indicated an 89% increase in unaided consideration for Indeed
•    Acted as editor-in-chief for the plans book and supporting material; designed print ads and an event mockup
•    Presented at the National Student Advertising Competition held by the American Advertising Federation

•    Founded and launched an art program for children focused on enhancing social skills through art therapy methods
•    Planned, ideated, and executed content strategy and promotional plans, and managed social media pages
•    Developed copywriting and branding strategy
•    Maintained effective communication with the guardians of 30+ children and 3 partnering libraries

•    Aided students with questions and difficulties regarding Economics and Personal Finance classes

•    Answered emails directed to the Economics Peer Tutor Center

•    Provided customer service at Westchester Community College with a combination of direct issue resolution and referrals.

•    Monitored and analyzed data from social media platforms (TikTok, Instagram, Facebook); created content and marketing campaigns, resulting in an 80%+ increase in social media engagement

•    Designed and distributed print and digital collateral material (including emails and posters) promoting events and the organization

•    Promoted and managed 31 events and oversaw a 3-member team

•    Communicated with local news media and maintained a bi-weekly newsletter sent to the entire student body