Projects
National Student Advertising Competition, American Advertising Federation 2023
Client: Indeed
The American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools from each of the 15 districts are selected to present their campaigns to a panel of industry executives at the National AAF Conference.
Integrated Campaign
Led a team of 13 students in the development of a strategic integrated marketing campaign for Indeed. The plans book includes consumer research, media strategies, and creative execution.
Challenge: Increase unaided consideration among 18-24 year-olds.
New Product Concept - Oatly
Marketing Management
After conducting research on Oatly, I developed a new product concept, including packaging ideas, a creative concept, and distribution and communication strategies.
All images featured here were created by me using Procreate.
Consumer Research - SPFC
Consumer Behavior
I conducted primary research to better understand São Paulo Futebol Clube's fans as consumers. Based on my findings, I developed recommendations for the club to strengthen their relationship with fans and increase revenue.
